We Are Groot
Target audience
The target buyer for this card was people who have friends, family, and loved ones who are fans of the Marvel films, specifically Guardians of the Galaxy. The secondary target audience is those who have younger friends and family, as Young Groot was a major pop culture icon among the youth at the time.
Purpose
An exercise in kinetic paper design, this card was digitally created, hand constructed, and intended for sale during Valentine's Day 2019. While it never made it to sales, the card had an incredibly successful form in its final iteration. Thorough images and animations showing off this card in a digital format are in the works, as well as a Case Study on the successes, failures, and learning experiences of this card coming soon!
Medium
Handcrafted pop-up/kinetic card.
